Post Office launches EasyID app for customers
Earlier this year we announced our new partnership with digital identity company, Yoti, enabling us to expand our presence in the identity services market with the rollout of new in-branch and online products.
Post Office will shortly be launching the first of these products to market; a free-to use app for customers that will combine their personal data and biometrics to create a secure, reusable ID on their phone – Post Office EasyID.
What can customers use the app for?
The app provides customers with a safe and convenient way to prove who they are, both online and in person, with a number of UK businesses.
From late August, customers will be able to use EasyID as proof of identity to collect parcels and buy lottery tickets in Post Office branches, as well as prove who they are in Payzone stores and gain access to online services. We are currently working with several businesses so that additional products and services join the list in the future.
Post Office Identity Services Director, Elinor Hull, said: “This is a really exciting development for Post Office, helping us make transactions faster and simpler for customers. When a customer needs to prove their age, identity or other details about themselves, they can securely share just the details they need to and nothing they don’t. Control of their data stays firmly in their hands and gone is the risk of losing their valuable passport or driving license.”
Here's a video of the app in action:
How will it work in branch?
EasyID can be used by a customer as ID for the following branch services:
- Royal Mail Local Collect / Re-delivery
- Parcelforce Worldwide Convenient Collect / Delivery
- National Lottery ticket purchase
- National Lottery prize pay-out under £500
- The customer indicates they would like to use EasyID at the counter as proof of ID and shows their EasyID on their phone - displaying their photo, name, age over ‘x’ and a moving hologram confirming the ID is valid.
- Branch staff check the customer’s details in the same way they would for other physical identification documents (there is no need to scan or enter any details on Horizon unless the transaction requests this – e.g. Local Collect age and ID verification products)
- The customer collects their item or completes their lottery transaction.
What are the benefits?
- Know your customers are genuine – the app verifies government issued photo ID documents from over 200 countries (you can find a full list here). If the customer’s ID expires, the app will notify them and request that they add a new proof of ID
- No technical changes required – customers present their digital ID like a normal document
- Data minimised and GDPR compliant – people only share their photo, name and age over ‘x’, meaning less sensitive data for you to handle
- Tackles fake IDs and fraud, with a moving hologram preventing screenshots and confirming the ID is valid
- Customers don’t need to carry identification documents - all they need is their phone
- EasyID gives an ‘age over’ number instead of date of birth so you don’t need to work out the customer’s age
Where can customers use it?
You can find a full list of where you can use Post Office EasyID currently, here. Alternatively, you can refer to the ‘Explore’ section in the app.
How can customers download it?
Post Office EasyID can be downloaded and used for free by visiting the Google Play Store or Apple App Store using a smartphone. Postmasters and branch teams can also download the app for personal use.
Customers can scan the QR code on marketing materials in branch, or visit www.postoffice.co.uk/identity/easyid for more information about the product. If a customer requires further support they can be directed to idsupport.postoffice.co.uk
What else is in the pipeline?
We will also be launching the Post Office PASS card at the end of August - a physical card that people can apply for online and use as proof of age instead of a passport or driving license. The card is popular with students who don’t have a government photo ID, or those who don’t want to risk losing theirs, as cost of replacement is high and the PASS card is much cheaper.
The launch of a Post Office branded PASS card (there are other providers of PASS cards) is to ensure those without government photo ID aren’t left behind. The card can also be used to register for EasyID, giving people two very simple methods to prove their age (PASS card) and identity (EasyID).
Post Office PASS cards will be promoted on social media later in September to align with the return to university for many students.
An operational guide featuring an overview of Post Office EasyID features and details of branch marketing materials will be available in next week’s Branch Focus.