Over 50s Life Insurance – We’re back on TV

Over 50s Life Insurance – We’re back on TV

From Tuesday (1 June), we’re back on TV screens with our Over 50s Life Cover TV advert to continue to help raise awareness of Post Office protection products, now more so than ever before. The advert will promote our new product feature whereby we are waiving customers first month premium, as well as our customer offer of £100 Amazon, Argos or M&S gift card which ends on 27 June 2021.

You can see the advert here.

We will be running our refreshed TV advert until 25 June 2021 reaching an audience of 29 million people.

From our insights of running this advert previously, we’ve now prioritised running the advert between the hours of 11am to 2pm with a mix of channels concentrating on Music, News, General Interest and Film4.

To ensure unbiased and compliant selling, please make sure you make any interested customers aware of the range of protection products available from Post Office Insurance. The application process for Over 50s Life Cover remains the same, the Horizon system will automatically calculate the first premium collection from month two of the cover start date.

Don’t forget, more information can be found in Branch Focus here.