Over 50s Life Insurance – We’re back on TV with a new advert

Over 50s Life Insurance – We’re back on TV with a new advert

From Friday (3 September 2021), we’re back on TV screens with our brand new Over 50s Life Cover TV advert to continue to help raise awareness of Post Office protection products, now more so than ever before.

The new advert will promote our product feature whereby we are waiving customers first month premium, as well as our customer offer of £100 Amazon, Argos or M&S gift card. We are, for the first time, also including Funeral Benefit Option in our advert. 

You can see the advert here:

We will be running our new 30 and 60 second TV advert until 14 November as well as airing the advert on Saturdays helping us reach even more customers to raise awareness of Post Office protection products.

From our insights of running the June Over 50s Life Cover TV advert, that has performed well, we’ll continue to prioritise running the advert between the hours of 11am to 2pm with a mix of channels concentrating on Music, News, General Interest and Film4.

We will further support the Over 50s Life Cover TV campaign with advertising on Facebook and Instagram.

As you will have seen, to support our branches during the Over 50s Life Cover campaign period, we’ve supplied the following print collateral:

  PL Code   Selected branches  All branches 
Poster PL5644  Yes  
Campaign Leaflet  PL5632  Yes  
PIN Pad  PL5719    Yes
Mini Campaign Leaflet PL5637   Yes

The new Over 50s Life Cover material will have arrived with your consolidated deliveries between 10 August and 1 September.

If you have not received your new material by 3rd September, or if there are items missing according to the order, please contact the Branch Support Centre on 0333 345 5567 to report non-receipt using the normal process.

To ensure unbiased and compliant selling, please make sure you make any interested customers aware of the range of protection products available from Post Office Insurance even if the discussion begins with Over 50s Life Cover.

Don’t forget, more information can be found in Branch Focus here. Our Over 50s Life Cover customer offer terms and conditions can be found here.