Over 50s Life Cover advert is back on TV

Over 50s Life Cover advert is back on TV

Over 50s Life Cover TV advert is back on the airwaves. The 60 second and 30 second ad has been updated with lots of new features and benefits, including first month free and up to £250 off the cost of a funeral that our new provider Neilson Financial Services offer and the £100 gift card incentive (offer started 24 December 2021 and ends 17 April 2022). Alongside these benefits, there’s the Here to Help services and we’ve now included, free of charge, Health and Wellbeing Services available to customers for unlimited use. 

You can see this ad Monday to Saturday from 8.30am to 5.30pm on programmes such as The Repair Shop, Last of the Summer Wine, That’s 80s music, and across Channel 5, Sky, Channel 4 amongst lots of other stations. The advert will be on until 31 March 2021 and we estimate will be viewed a whooping 192 million times.

You can watch this new ad here…