My First Order: Drop & Go Campaign

My First Order: Drop & Go Campaign

Post Office Drop & Go has seen a significant increase in popularity during the current pandemic, with new sign-ups increasing from around 250 to 1,500 per week, as small businesses seek new ways to continue trading during lockdown.

The increase has partly been aided by our new online registration process introduced in May. Users are now able to sign up online and use their account instantly, and customers no longer need to be taken through the in-branch verification transaction on Horizon or be given a physical card.

During this period of uncertainty, the UK is seeing an overall downturn in the small business market, driven by the forced closure of non-essential businesses. There is however, still a demand for online business as people redirect their spending to new areas. In fact, online retail sales grew by 24% year-on-year in April, a 10-year high according to figures released by the IMRG - the UK's online retail association.

In May, across the Post Office, network label volumes were up 26% year-on-year - 70% of which came from customers posting five or more items at a time. These customers are really valuable to branches as they are regularly bringing in higher volumes of items to post.

Judith Aubrey, Product Manager, said: “It is important that we support small businesses as they play their key part in the UK’s recovery from coronavirus. Our Drop & Go service will help navigate some of the challenges presented by social distancing in the short term, as well as help to retain these customers as branches start to plan ahead for the future.”

We have now launched a new Drop & Go marketing campaign called My First Order - fulfilling your first order as an online business is a landmark moment that all marketplace sellers will remember.

The social media campaign launching on Facebook, Instagram and Twitter will run over two months, and will feature case studies that demonstrate why online sellers should choose Post Office as their local partner, how we can support their business, and the benefits of Drop & Go which include minimising time in branch, auto top-ups and processing alerts among others - with the ultimate objective of increasing awareness and sign ups to the service.

The campaign will target those posting regularly who sell online either as a hobby, second income or micro-business, as well as small business owners. We estimate to reach 750,000 of this audience.

We are also refreshing our in-branch marketing material – look out for more information coming soon.

You can download the new videos here.