Social media: the facts and benefits

Social media: the facts and benefits

There’s no escaping social media anymore. We take a look at how it can help grow your business.

Over 3 billion people use social media worldwide and 83% of UK adults use at least one social media channel. It’s used for anything from connecting with friends and family to following businesses and discovering new products.

What are the benefits?

Social media can sometimes get bad press, but it doesn’t need to take up loads of your time.

Here are a few of the benefits.

It’s an easy – and free – way to advertise your business online, and you’re able to reach thousands more potential customers than you’d otherwise meet. You could share posts about Post Office products and services, the retail side of your business, or information you think is relevant to your local community.

And it’s not only raising awareness of your business – it can have a real impact on sales. For example, 80% of Instagram users follow at least one business and 72% have bought a product they saw on Instagram. Make sure your branch is the first place people think of when they want to buy a particular product, whether that’s travel money or tonight’s dinner.

It also gives customers the opportunity to give you real feedback that you can use to improve your business. Turn a negative into a positive by providing a quick response and letting the customer know what action you’re going to take. And make sure other potential customers can clearly see the positive reviews, too!

Did you know?

  • The number of Facebook users aged 65 and over has increased by 20% over the course of 2018
  • But Snapchat and Instagram are now the platforms of choice for customers of the future, especially Generation Z
  • 77% of 18- 24 year olds use Snapchat
  • Direct messaging helps people trust and feel more confident about a brand according to a 2018 Facebook survey

Click here to access ready-made social media posts you can share with one click.

Check back over the next few weeks to get top tips from postmasters on how they use social media to benefit their business.