Social media – look out for new images
New images of Post Office products and services which postmasters can share on their own social media channels will be going live next week.
The updated images reflect the latest designs of the branch marketing materials and cover products including Special Delivery, Returns, Banking Services, Travel Money, Life Cover and many more. Draft messages for each image is always provided.
Branches can access the new images in a number of ways. This includes through the We Are Post Office social media app pilot, which over 500 branches have signed up to. If you are not registered for the app, you can access the images on this site, through this link. Images will be available under the January 2020 and February 2020 pages.
Social media is an area postmasters have been asking for support in. Last year, we published new Social Media Guidelines which introduce postmasters to the world of social media and the tools now available to help people stay connected. The same tools also help thousands of businesses and brands grow by promoting their services. Following launch of the guidelines, we have started to publish ready-made images postmasters can easily share with their online communities.
Why use social media? 3.9 billion people around the world use it and 83% of the UK population uses one or more social media channels. You can read more on how to get started in our Social Media Guidelines here.