Retail awards: how to write a winning entry

Retail awards: how to write a winning entry

It's the final countdown for entries to the Post Office Retail Awards with nominations closing at midnight on Sunday 7 April. Get some tips on how to write a wining entry from one of our judges, Kathryn Hollingsworth. Kathryn has recently judged the 2019 Scottish Grocer Awards, which you can read about here, and is now looking forward to judging some of the categories for the 2019 Post Office Retail Awards.

Judge’s tips: How to write a winning Post Office Retail Awards entry

  • Answer all of the questions! It may seem obvious, but read the criteria and answer every question to show how you meet the criteria.
  • You can enter more than one category, but if you do, make sure you adapt your entry. The criteria for each specific category are central to how they are judged. See the categories you can enter here.
  • Give examples that bring your entry to life. If you don’t tell us, we won’t know.
  • Facts speak louder than words. Say what you’ve done, then back it up with facts and figures - if you have them. How did sales increase as a result of what you did? How did customer satisfaction improve? The more numbers, facts and objective proof you can provide to show the success of what you have been doing, the more likely you are to grab the judges’ attention.
  • Provide context. We want to know the background, the thinking behind what you did, the objectives, the process, the execution - and the results.
  • Talk about what you’ve done recently. The awards look at achievements over a 12 month period. You can refer to your growth over time, but focus on things you did in the past year.
  • Get someone to read through your entry before you submit it, to check for spelling mistakes and inconsistencies.
  • Remember to send photographs to support your entry and really make it real for us.

Good luck to all branches entering the Post Office Retail Awards.

Read more about the Post Office Retail Awards and the categories you can enter here.

You can read more about Kathryn’s experiences judging the 2019 Scottish Grocer Awards, on One next week – and get the inside view on what judges really look for.