Ahead of a campaign to let people know about changes to the EuroMillions game on 24 September, the Post Office has given its 5,300 Lottery branches tips on how to capitalise on it.
Although ticket prices will rise by 50p, there will be more large jackpots; a special monthly prize draw and more UK customers becoming millionaires. And to celebrate the launch there’ll be a mega draw on 30 September, with a jackpot of a£100 million. With a major TV advertising campaign, it is an important time for branches to be thinking about Lottery sales.
Through the sale of tickets, branch colleagues help raise £150 million a year for good causes supported by Lottery funding, including the Paralympic and Olympic teams. Lottery sales also support the viability of branches, bringing in additional footfall and income, with research suggesting that customers buying a ticket on average purchase two or more other items and can spend up to 75% more during their visit.
Talking about how he’ll prepare his branch for the changes, Rhit Patel, Postmaster of Beckton branch, one of our top selling Lottery branches, said: “Lottery is important to my branch’s income and to help us maintain strong sales we let customers know when there’s a jackpot, and with a smile, always wish those buying a ticket good luck.It’s good that the changes to EuroMillions means there’ll be more UK millionaires and in readiness for the changes I’ll be letting my customers know this and that there’ll now be two UK raffle £1 million winners each week”.
Janet Roberts, manager of Cardonald, another of our best-selling branches, said: “We’re a busy branch and customers tend to pick up their Lottery tickets when they come in for newspapers, cards and drinks. They enjoy having a go at winning and we really love it when someone comes in to collect their winnings.
We’ve put our Lottery terminal right in the middle of the branch so customers can’t fail to see it, which greatly helps sales”.
EuroMillions top tips – if you’re a Lottery branch, make sure these changes are a success by:
- On the run up to 24 September, tell all your customers about the changes to EuroMillions, especially the £100m draw taking place on 30 September
- Tell customers that EuroMillions will make more people from the UK millionaires and they can get two tickets for £5.
- Display your new EuroMillions point of sale materials
- Let scratchcard and Lotto customers know about the changes to EuroMillions as well