Alan Smith, Managing Director for One4all Gifts Cards, visited the Customer Support Centre in London and met with Debbie Smith, CEO for Retail. He presented a presentation pack to Debbie to mark this contribution.
Sales opportunities this summer
- Events such as the wedding season in July and August and birthdays are still the biggest driver of sales.
- 26th September sees the most birthdays of any day in the year.
- Gifts cards make great presents for festivals such as 22 August which is Eid-al-Adha, Islamic holiday and 26 August, for Raksha Bandhan, a Hindu festival
- Awareness in the very best branches is driven by conversational selling and leaflet handouts that are linked with seasonal events.
Sales this year have just received a big boost from the growing trend of teachers ‘thank you’ gift cards. Sales over the last two weeks have seen an 18% uplift year on year, compared to the trend of 6% uplift year to date, which has been supported by a TV campaign funded by GVS and a great effort in branch from colleagues.
Debbie said: “Post Office and One4all Gift Cards have been working closely together and it’s great to hear that we have had our strongest ever performance in the last year. One4all gift cards are the perfect gift for everyone, whatever the occasion. Thank you to our postmasters and colleagues in branches for their contribution to this amazing achievement.”
Alan said: “We’ve been delighted with the fantastic sales in branches up and down the country over the past few weeks. It’s great to see branch managers and staff finding new and innovative ways to promote One4all Gift Cards to their customers, and we can see plenty of potential for growth in the second half of the year.”
“We have big plans for the rest of the year so don’t forget to keep malls/displays stocked up, and keep an eye out for our Christmas advertising!”
One4all Gifts Cards are available through all 11,500 branches and make the perfect gift and stocking fillers. The gift card is accepted in over 130 high street retailers including Argos, John Lewis, Debenhams and TK Maxx, with recent brands coming on board including Vue Cinema, Peacocks and Footlocker.
The One4all Gift Cards were also recently recognised at the UK Gift Card & Voucher Association Awards, and they also recently launched a special Eid design version of the gift card thanks to an idea from colleague Farida Iqbal in the Network Transformation team.
Gift card giveaway
Together Post Office and One4all gift cards are giving away £200 worth of One4all Gift Cards to colleagues. We have four £50 vouchers to be won. For a chance to win, simply give us an example of an event which is a big driver for One4all Gift Card sales? To enter, please log in and submit your answer below.