Postmasters recognised in IAA finals

Postmasters recognised in IAA finals

Postmasters across the UK are delivering great customer service, and retail excellence every day and many are earning recognition for this at a national level.

13 retailers with a Post Office have got through to the final stage of the 2019 IAA (Independent Achievers’ Academy), a great achievement for these branches and the teams who run them.

Our congratulations to all of the finalists with a Post Office:

Name City Category
Brenda’s Newark In store display; Service to the community
Central Stores Winterslow Salisbury Staff development
Costcutter & The Food Shop Swanage Marketing to customers; Merchandising
Hillingdon Spar Convenience Store Burnley Responsible retailing
Hopes Of Longtown Longtown Service to the community
J Robarts & Son Limited Hitchin In-store display
Londis Oaktree Road Southampton Merchandising
Mulkerns Eurospar Newry Customer service; In store display; Retail innovation
My Local Convenience Stores Newport Shop layout
One Stop Cranhill Glasgow Shop layout
One Stop Draycott & Post Office Derby Responsible retailing
Premier Linktown Local Kirkcaldy Shop layout; Service to the community
St John's Budgens Kenilworth Availability; Merchandising

What is the IAA?

Post Office has been involved with the Independent Achievers Academy (IAA) since 2013.  It is a business development programme which enables motivated retailers to grow their sales and profits, by following expert advice, including Post Office guidance on great customer service. 

Retailers benchmark themselves against 12 categories:


Marketing to Customers Customer Service                            Effective Ranging

Availability                     Shop Layout                                     Merchandising

In-Store Display            Responsible Retailing                      Staff Development

Service to the Community         Digital Engagement             Retail Innovation

The top four retailers in each category will be invited to the 2019 Local Shop Summit on 9 October 2019 at the Royal Institute of British Architects, an event focussed on sharing best practice and practical steps to improve a retailer’s business.

To get IAA benchmarking guides, or to enter your retail business for 2020, visit betterRetailing.