Mails operators are continuously digitising and investing in infrastructure so that they continue to be fit for purpose. Increasingly, customers want to be able to have the option to buy everything they need online, to have choice and convenience.
Recently two of our key UK competitors, DPD and MyHermes have strengthened their digital presence, with purchasing postage as well as a full suite of mails/e-commerce services such as click and collect, tracking services and more.
This week, Royal Mail has announced that they have launched a new feature for their mobile app, called ‘Buy and Send’. This will allow customers to purchase Royal Mail postage labels through the app.
Senders can check a price and buy one-off postage in the app, with a credit/debit card. They can then either print their own label at home and drop off any post office branch, or get a QR code and go to a Royal Mail Customer Service Point/Delivery Office to get it printed for free.
Postage labels purchased via the App will look exactly the same as Royal Mail Click & Drop labels and should be accepted as normal. The exception to this are Tracked 24 and Tracked 48 Click & Drop items which can only be accepted at a Royal Mail Customer Service point.
Customers will not be able to get their label printed at a Post Office for this service and Royal Mail will be advising customers using the app.
Royal Mail continues to lead in the competitive landscape and developing new solutions to ensure customer have different options to meet their ever changing needs is critical.
With over 11,500 branches, we continue to provide more locations and more convenience for customers than any other operator. But to remain relevant and defend our position in the market, we need to continue to work together with Royal Mail to embrace digital in order to retain existing customers and attract new audiences.