The growing popularity of online small business

The growing popularity of online small business

Consumer lifestyles have changed considerably over the last 10 years, with more people opting to start their own small businesses – either as a change in career or to pursue a passion and generate some additional income. For many, particularly those with young children, one of the best things about being an online seller is the flexibility it offers.

Small businesses are an integral part of the UK economy and they help keep local communities thriving. Digital entrepreneurs are coming online every day and harnessing the power of online marketplaces.

Watch a video of Emma from 'Stitch me Happy', Jason from 'Jason’s Trains' and Hannah from 'Fairy Dusk' as they talk about their journey on starting a new business. The videos are part of our external Online Business Builder campaign which will be shared across our Twitter, Facebook and Instagram channels.

Marketplace sellers use sites such as eBay, Etsy, Amazon Marketplace, Gumtree, Facebook, Instagram, and Shpock to sell items. There are 1.7 million active sellers on Etsy alone. The majority - 61% - of marketplace sellers are under the age of 44, and 52% are male.

Ambitions to remain number one

Our ambition is to remain number one in letters and parcels. To do this, we need to understand the changes in the types of customers coming through the door. Marketplace sellers are one of our core customer groups, you can read more here.

There is a lot of competition for this market, particularly from Collect Plus and MyHermes, and the majority of marketplace sellers use multiple postal providers.
For many marketplace sellers it’s something they do alongside their job. They will be making the most of the festive trading period to grow their income. But time is precious and speed of service is key. These customers are perfect candidates for Drop & Go services, and October is the best time to speak to potential customers and show them how you can help them.

Through our Mails workshops you can learn how best to promote key services such as Drop & Go and learn about opportunities presented by Pre-paid and Local Collect. The workshops run until end of October and there’s still time to book your place.