Over the last week, we've shared details about a pilot external brand advertising campaign we are launching in the Midlands area. This campaign launched on Monday 8 October. You can read more here in Part 1.
Our strategic ambitions is to make sure we matter to customers even more tomorrow than we do today. We operate in competitive environments and we need to work hard to stay relevant.
Through this campaign we are to tell the story of today's Post Office and our relevance to their day to day lives, in a positively surprising way. In part 2, we explored the stories we will be telling and how we've worked with consumers to help develop and refine the concept. We will be highlighting customer needs relating to cash, online returns, mails, mortgages, travel money and identity. You can read more here.
There are two videos to watch and two audio files to listen to:
The campaign launched in the Midlands on Monday 8 October. You can see the campaign through press advertising, cinema advertising, Video On Demand (ITV player/ All4 player etc), YouTube, Radio and on Social Media until November 2.