Tis the season

Tis the season

Christmas is our biggest trading period, and for some of our customers, especially our market place sellers and drop and go customers, the peak season offers an opportunity like no other time of the year, so it’s one to capitalise on.

Britain might be in the midst of a heatwave, but the month of August seems to be the perfect time to finalise planning for the festive period. We've noticed that quite a few branches on social media are getting on with their Christmas planning, so here are 12 tips we’ve gathered over the years to help you make the most of the peak season.

Below are some tips we have gathered over the years from postmasters and branch teams which will help you with your planning for this year’s festive period. These tips have already featured in previous issues of One magazine (December 2016 and November 2017 issues).

  • “We help local charities with deliveries, getting groceries out to older people.” Sukhdev Thiarra, Wilhamstead branch
  • “We have festive focus days on One4All Gift Cards. It’s such a versatile product and the perfect last-minute gift.” Karen Wright, Hednesford branch
  • “We print off A5 flyers with our opening hours on for the festive period, so customers can take it home and stick it on their fridge.” Joe Williams, Hook Norton branch
  • “Keep your staff motivated by taking them out for a meal to thank them for all their hard work.” Michelle Reidy, Grayshott branch
  • “Make sure all labels, stamps and stationery are exactly where you need them when Christmas comes.” Janet Casey, Broadwater Green branch
  • “We saw the benefits of extending our hours last year, so this year we’ll tell more people before they kick in.” Zaky Hasan, Moorgate branch
  • “Keep smiling and have some banter – customers enjoy a bit of humour.” Ian Carmichael, Bannockburn branch
  • “We put stamps on for elderly people sending huge amounts of cards before Christmas to help them out.” Gavin Caple, Binfield Heath branch
  • “We put the last posting dates for different countries on the branch’s Facebook page.” Ashley Williams, Billinge branch
  • “We organise a festive shopping night in the village, where we turn on the Christmas lights and have a market. It keeps trade in the area and boosts my sales.” Calum Greenhow, West Linton branch
  • “You have to keep queues moving, so asking staff to go out on to the floor to guide people to the self-serve kiosks makes a big difference to wait times.” Ade Shonubi, Wandsworth branch
  • "We put on some retail promotions, like Buy One Get One Free on boxed Christmas cards. I like to go to the local supermarkets and see what deals they have on wrapping paper – if they’re selling two metres of wrapping paper for £2.99, I’ll do five metres for £1.99. Little things like that can be a big boost during the Christmas period" Shaun Shanmugathas, Hendon Central branch

Click here for the key dates and events taking place from August to December.

Your thoughts and ideas

How are you getting on with your planning? Is there any advice you would like from fellow postmasters and branch teams? Or do you have your own top tips to share? Log in and comment below.