Spotlight on IAA finalists - Retail excellence: J Robarts & Son village shop, Codicote

Spotlight on IAA finalists - Retail excellence: J Robarts & Son village shop, Codicote

Five generations of expertise helps family business reach finals

While we wait for the results of the Independent Achievers Academy awards, we take a closer look at some of the 12 retailers with a Post Office who are through to the finals.

J Robarts & Son village shop & Post Office is through to the finals of the Independent Achievers Academy (IAA awards) in the In-Store Display category.

Historic building, updated look

The convenience store and Post Office, which has been run by five generations of the same family, prides itself on its displays inside the store. Now passers-by can now see them more clearly due to very tasteful changes made to the windows of the 300-year-old premises. 

Two years ago, the shop was refitted to mark its 175th anniversary. And now, two of the store’s bay windows have had vinyl's removed from the windows to let in more light.

Postmaster Josie Chamberlin, said: “Removing the vinyl's to opened up the view from outside and created a feeling of space by using natural light. Customers think that it looks great.

Themed displays

There are themed displays for certain times of the year including Halloween and Christmas. The off-licence section has beautiful displays using barrels and wine crates with a selection of craft ales. There is an eye-catching aisle of fresh produce as soon as you enter the store.

Josie says, “It is a very quirky-shaped building and we made the most of its quirkiness by having different food sections and a Post Office in different areas of the store. We have a delicatessen chiller for our cheese and ham section being installed soon. All the changes made in the last two years have really helped to increase footfall and to boost business.”

Good luck to the team at Codicote in the Independent Achievers Academy (IAA awards) finals on 22 November, from Post Office.