Spotlight on IAA finalists: Customer Service - Longtown

Spotlight on IAA finalists: Customer Service - Longtown

Hopes of Longtown convenience store and Post Office take pride in meeting the needs of regulars and tourists alike, landing them a place in the IAA finals for Customer Service.

Heart of the farming community

The wait is almost over. The Independent Achievers Academy awards ceremony is this week. Here’s a look at the last few of the 12 retailers with a Post Office in the running.

Longtown Post Office at Hopes of Longtown, The Farmers Barn, is through to the finals of the Independent Achievers Academy (IAA awards) in the customer service category.

Handy for regulars and tourists too

Hopes of Longtown is an independent, family-run village store and Post Office, nestled at the foot of the Black Mountains. They really champion local food heroes and offer a wide range of specialty and regional produce alongside everyday essentials. Their village in rural Herford is in the heart of a farming community and an area visited by tourists walking in the beautiful surrounding countryside.

Postmaster Jenny Hope, whose family has lived in Longtown for six generations, said:
“The Post Office and store is here to meet the needs of the regulars and the visitors to the area. The tourists often want lightweight products, drinks and carbs. Our regular customers have a wide variety of favourite products and services. All our customers have different needs and we are here to meet those needs.

Building relationships over the years

She added, “We are customer focused. We know our regulars well and we have built relationships with those customers.”

Jenny Hope took on the village shop 17 years ago and the Post Office 15 years ago when the Postmaster retired. In 2004 they moved to a brand new barn on farmland owned by the family.

It is the third year that her store has been shortlisted for an award with the Independent Achievers Academy (IAA), which Post Office has been involved with since 2013.