Post Office wins Footfall Driver of the Year

Post Office wins Footfall Driver of the Year

Post Office aims to become the partner of choice for convenience retailers and one of the ways we are already making progress is through the increase in footfall we can offer retailers.

We are delighted to announce that Post Office has won Footfall Driver of the Year by Retail Choice Awards. Organised by the group behind the prestigious Independent Achiever’s Awards, Better Retailing and Retail News, this is an award voted by their readers, making it all the more of an achievement.

The products and services that drive customers into stores are extremely important to retailers and Post Office was up against companies including PayPoint, Camelot and Bitcoin ATM.

Post Office is continuing to evolve in a competitive environment, and with important steps like the Payzone acquisition this year (2018) we are better placed than ever to become the number one choice for the growing convenience sector. 

Retail Choice asked a postmaster and Post Office for their views on this news.

Sid Sidhu, Sukhi’s Simply Fresh, Kenilworth said:

“At this time of year, the Post Office comes into its own. It’s one of the few footfall drivers that is guaranteed. The Post Office comes with its own kind of exclusivity, too, it’s not just handed out to everyone, there are other factors. I’d like to see more innovation, however, and it will be interesting to see what happens in 2019 after the Payzone deal.”

Debbie Smith, Chief Executive, Retail at Post Office said:

"This is fantastic news for the Post Office. The Post Office network is continuously evolving and we are a business that continues to matter to millions of people and hundreds of communities across the UK. Earlier this year we were listed as one of the top three most wanted services in communities.

Fact box: Earlier this year we interviewed more than 700 Post Office shoppers in more than 60 locations. Results found that 36% of customers visited the store primarily to use a Post Office service and 52% of these customers also made a retail purchase at an average basket spend of £8.01.

“Many of our branches are now located in convenience stores, and offer a range of services including access to everyday banking, as well as post, travel money and bill payments services.

“We're looking forward to embracing the opportunities our acquisition of the Payzone network will bring in 2019. This will be another step forward in supporting even more customers and will help set us apart from the competition."

Read more about the Retailer Choice Awards