How can supporting vulnerable customers boost your bottom line?

How can supporting vulnerable customers boost your bottom line?

Supporting vulnerable customers is something many Postmasters do without thinking because they are pillars of the community. But it has a number of clear commercial benefits, too.

Customers are more likely to buy from businesses that reflect their own values, and this is increasingly true for younger generations.

Take a look at the surprising stats below and discover the opportunities available for your business. 

 

Got 5 minutes? Why not test your knowledge to see how well you know your customers?

Let us know how you’ve been supporting vulnerable customers in your community – sign in to leave a comment below or email one@postoffice.co.uk

And if you have any suggestions about how Post Office can better assist vulnerable customers please email Mo at the Vulnerable Customer Action Group team Mohammed.kamaly@postoffice.co.uk 

Sources

Alzheimer’s Society

Department of Work and Pensions https://www.gov.uk/government/news/business-champions-recruited-to-lead-a-war-on-inaccessibility

https://assets.kpmg/content/dam/kpmg/uk/pdf/2018/05/leading-from-the-front-disability-and-the-role-of-the-board.pdf

http://www.globenewswire.com/news-release/2018/05/08/1498624/0/en/MNI-Targeted-Media-Releases-Data-to-Help-Marketers-Win-Gen-Z-ers.html