Supporting vulnerable customers is something many Postmasters do without thinking because they are pillars of the community. But it has a number of clear commercial benefits, too.
Customers are more likely to buy from businesses that reflect their own values, and this is increasingly true for younger generations.
Take a look at the surprising stats below and discover the opportunities available for your business.
Got 5 minutes? Why not test your knowledge to see how well you know your customers?
Let us know how you’ve been supporting vulnerable customers in your community – sign in to leave a comment below or email firstname.lastname@example.org
And if you have any suggestions about how Post Office can better assist vulnerable customers please email Mo at the Vulnerable Customer Action Group team Mohammed.email@example.com
Department of Work and Pensions https://www.gov.uk/government/news/business-champions-recruited-to-lead-a-war-on-inaccessibility