On Thursday 18 October, we launched an exciting pilot brand campaign in London and the South East. The objective of this campaign is to reposition the Post Office in a positively surprising way in order to highlight our relevance to younger generations. We want to see if this campaign, which has a modern and humorous tone, has a notable positive impact on both brand perception and service awareness, across all ages.
The Communications and Marketing teams have co-created this campaign as it serves a dual purpose – to help us tell the story of today’s Post Office in context of modern Britain as well as highlighting some of the products and services that demonstrate the ways in which we are here for what matters for our customers.
The campaign will be delivered through press advertising, cinema advertising, Video On Demand (ITV Player/ All4 player and more), YouTube, radio and on social media and will run until Saturday 10 November.
To whet your appetite, here’s a sneak peek of one of the films as well as a preview of one of the press adverts:
Want to know how you can get involved?
Be social! The social campaign will be running across our Facebook, Twitter and Instagram pages, so if you come across the content, and like what you see, please like and share the content to your own network.
And look out for more info on the campaign next week where we’ll be taking a deeper dive onto the ‘how's’ and ‘why's’ of the campaign.