Mother’s Day is one of the biggest retail opportunities of the year. In 2018 the total retail sales came to a massive £1.4 billion.
And people aren’t only buying cards and gifts for their mothers – many people choose to celebrate their wives or partners, grandmothers, aunts and friends.
Rising online sales
A 2018 survey by CollectPlus found that 57% of Brits planned to visit their mums on Mothering Sunday, while 25% planned to send them something instead.
More and more people will be purchasing a gift for their mother online, which presents a great opportunity to talk about Click and Collect.
Give the gift of choice
Mother’s Day is also a great sales opportunity for the One4All Gift Card. Last year there was an increase of more than 20% in volume compared to an average week. It’s the perfect last-minute gift for customers who might have forgotten or who aren’t sure what to get.
Remind your customers on social
Given that the average person spends about 20 minutes on Facebook every day, social media is the perfect place to remind your customers that Mother’s Day is coming up.
Share one of our ready-made posts with your online community by clicking here.