Valentine’s Day is now the biggest retail event in the first half of the year and represents an enormous opportunity for Post Offices around the UK. Here we take a look at how to make the most of it this year.
- Sales of Valentine’s Day gifts have continued to rise, reaching £650 million in 2018
- Valentine’s Day is now the biggest retail event in the first half of the year, significantly overtaking Easter
- UK adults spent £29.89 on average in 2017, but men spent on average double the amount women did
- Thanks to tightening budgets, consumers are likely to complement smaller gifts with cards - the revenue for greeting cards this year is projected to rise by 3.3%
- 6 out of 10 Valentine’s Day shoppers think retailers should offer more options to personalise gifts
- 25 million cards are sent in for the holiday in the UK
- Over 50 million roses are given each year on this day (and most florists increase the cost of their flowers by approximately 30% in the week leading up to Valentine’s Day)
Keep Surprise Presents a Surprise
Valentine’s Day also presents the perfect opportunity to promote Local Collect. As Neil Ashworth, chief exec of competitor Collect+ put it, people often surprise their partners with gifts bought online for Valentine’s Day but don’t want to risk their partner discovering the parcel, therefore collect services are ideal solutions. Plus, nearly 40% of customers using the service buy something else while in store.
Convenience stores are also perfectly placed to capitalise on last-minute panic purchases. One Stop retail group recommends covering a basic range of confectionary, wine and flowers, with good, recognisable brands top priority.
Not Just for Couples
In 2017, two thirds of women planned to celebrate the day, whether single or in a relationship. “Galentine’s Day”, which originated from the US sitcom Parks & Recreation, celebrates female friendship, and has grown to such an extent that many retailers now stock Galentine’s cards and gifts. Plus, mad pet-loving nation that we are, almost half of us (47%) will buy our pet a gift this Valentine’s Day.
Therefore there are multiple opportunities to make a success out of what is still one of the biggest retail events of the year.
Remind your customers to buy that card or send that gift at their local Post Office by sharing one of these posts on social media.