Help your customers this Black Friday

Help your customers this Black Friday

A record number of stores and retailers are expected to take part in Black Friday on 23 November, and Cyber Monday on 26 November.

Click & Collect and Returns are an increasingly important part of the Post Office’s market ambition to remain number one in letters and parcels. 

According to Royal Mail’s latest Delivery Matters report, the majority of people would prefer home delivery for their items, but 72% would choose the Post Office, trusting their local branch as a suitable alternative. Make sure customers know they can collect their items at your branch by advertising available services on social media.

As previous years, we would expect to see a significant uplift in returns in the days following Black Friday, and we want to make sure the Post Office is the number one place people choose to go.

2 out of 3 online shoppers say their preferred way to send back returns is through the Post Office, but we need to make sure it’s always an easy and convenient experience for them. The returns market is growing, and we want to ensure that we are best in class for this and all mails products and services.

Remind your customers about services in your branch

See below for messages you can share with your followers on social media, from Facebook to Twitter.

Option 1: Collect your #BlackFriday items from [insert opening hours here] at [insert branch name here]

Option 2: Went overboard this #BlackFriday? Return your unwanted shopping from [insert opening hours here] – we won’t judge!


Option 3: [Insert your own message – do you have extra staff in branch or a returns pro?] Option hashtags - #BlackFriday #CyberMonday