The clocks have gone forward, hot cross buns are back in store and there’s a definite hint of spring in the air. It can only mean one thing – Easter is just around the corner. Easter is the one of the largest spending events of the year and retailers are quickly responding to customer trends. Whilst many people will stick to tradition this year, more and more customers are looking for something extra. Here are three Easter spending trends that break with tradition.
- The rise of “free from”
As awareness around allergies and intolerance's rise and more people choose a vegan diet, the demand for ‘free-from’ Easter products is growing all the more. There’s something for every budget too, brands from Hotel Chocolat to Asda’s own brand are providing a dairy free alternative to Easter eggs, making sure that no one is left out of the chocolatey holiday.
And beyond eggs, the demand for meat-free products increased 987% in 2017 according the Vegan Society. This means there’s scope for sales from ‘free-from’ products beyond your traditional Easter egg as people get their shopping for the bank holiday weekend.
- Not just for Christmas
As the biggest seasonal event of the retail calendar, it’s no real surprise that festivities once reserved for Christmas are finding themselves on the shelves this Easter. Easter crackers as well as trees and baubles can be found at major supermarkets including John Lewis, Tesco and Lidl this year, as customers to make sure the seasonal decorations persist past January.
So, whilst you may not want to invest in getting Easter trees in store, Easter is an opportunity to think outside the box and borrow from other festive occasions. Whether it’s bunting, tea lights or other spring decorations, customers are looking for more opportunity to spread some festive joy.
- An alternative to chocolate
You may have seen in the news a report from the National Obesity Forum that supersized eggs contain up to 17 days’ worth of sugar. So it’s no surprise that many are looking for a healthier alternative to curb chocolate extravagance this year. For younger children, Easter baskets are a fun present chosen by some parents, who fill them full of healthier treats for their little ones. And for adults, there are a range of options. This year the online retailer Glossybox is offering an egg filled with beauty products for the season and there are plenty of other brands doing something similar. And of course, the One4All gift card is a great alternative gift this Easter - and it's much easier to send to a loved one than a chocolate egg!
These new trends can be a fun addition to your Easter display for those customers wanting something a little different this year. Have you spotted any of these trends? How are you preparing for Easter? Let us know in the comments or email firstname.lastname@example.org – we’d love to feature you in one of our stories!