Boost Sales this Fairtrade Fortnight

Boost Sales this Fairtrade Fortnight

What is it?

During Fairtrade Fortnight thousands of people, companies and groups across the UK come together to celebrate the people who grow our food. This year the focus is on the people – particularly women – who grow the cocoa for the chocolate we all enjoy.

When is it?

Fairtrade Fortnight runs from 25 February – 10 March 2019.

How can it benefit my business?

There’s a growing trend towards choosing ethical and sustainable products, especially among young people. People increasingly want to buy from companies who share the same values as them and find out who made their goods. Selling Fairtrade is one way to appeal to a wider – and younger – audience. For most, the Fairtrade brand is immediately recognisable and trustworthy.

What can I do?

Take advantage of Fairtrade Fortnight by clearly displaying any Fairtrade produce in easily accessible places such as by the tills. Use the power of social media to tell a wide audience about the variety of products available in store. If you sell Fairtrade produce in your branch, let your customers know by sharing one of our pre-made posts here.

The Fairtrade Foundation also provide a number of digital resources here.

The following items are Fairtrade:

  • Chocolate: Cadbury’s, Divine, Green and Black’s Organic
  • Kitkats, Maltesers and Mars bars
  • Ben & Jerry’s ice cream
  • JUICEBURST drinks
  • Tate & Lyle sugar
  • Karma Cola
  • Propercorn popcorn
  • The Jelly Bean Factory
  • Tea and coffee: Clipper, Taylors of Harrogate, Suki Tea, Miles & Whiteheads
  • Many wines are Fairtrade including the following brands – Stormhoek, Pico a Pico, Leopard’s Leap, Liberty Wines, Bosman and Finca Monteflores Argentina

And many, many more. Co-Op and Nisa stores in particular sell a lot of Fairtrade so make sure to take advantage over the next two weeks!