Social media matters

Social media matters

The reputation of a business used to be built on word of mouth alone, but today it’s social media conversations that count. Many postmasters already make great use of their branch Twitter and Facebook accounts to promote services and their latest deals and connect with local people.

Post Office does much the same, at a national level. With over 100,000 likes on the Post Office Facebook page and around 48,000 followers on Twitter, we give the UK plenty to talk about.

What got the nation talking?

The top trending topic related to Post Office last week was Barclays’ announcement. This was mostly the sharing of news content, with around 100 tweets from MPs, through to customers who had been affected.

Understanding our customers

Social media gives a valuable insight into customers’ experiences of Post Office, both good and bad.

Positive thoughts towards the Post Office brand went up to 42%, while negative thoughts reduced to 14% last week.

Post Office praise

Customers use social media to highlight their positive experiences and this week’s shout out goes to Sleaford Co-op branch.

Use social media to boost your business

Get started, or take your social media to the next level, with our Social media guidelines.