Partnership with The Guardian: Connecting Business

Partnership with The Guardian: Connecting Business

We’ve partnered with The Guardian to highlight Post Office’s role as a local partner to small business. Find out more and read the first article here.

Connecting Business

Our ‘Connecting Business’ campaign with the Guardian is now live and over the next six weeks it will explore the many ways that Post Office is a local partner to small business. The articles feature in the ‘Business to Business’ section of the Guardian, which has over 17 million page views a month.

As the UK’s largest small business retail network, we have a wealth of expertise which can help support small businesses to grow and local communities to thrive and the campaign will raise awareness of the important role many branches play in this respect. The campaign features a number of inspiring Postmasters and small businesses who share their business expertise and experiences, alongside interviews with senior leaders from Post Office.

The campaign aims to celebrate the role postmasters play as local partners to small business, raise brand awareness, and drive positive engagement with small businesses across the UK. The campaign will also target potential customers, with ads for Drop & Go featuring in the advertising space around the articles online. This activity will promote the service to small businesses, building our reputation with this key customer group and driving footfall in branch.

Read the first articles here

We share tips from successful small businesses and their relationship with their local Post Office in this article about how small businesses can reach new markets and audiences.

And in this article we look at how Post Office can stay relevant in a digital age, including one Postmaster’s digital strategy in his Glasgow branch.

More to come

Keep an eye out for more stories over the next few weeks in this section of the Guardian. And if you have a story you’d like to share – about small businesses, your local community or otherwise – get in touch at one@postoffice.co.uk