12 ways Gen Z are changing the game for brands

12 ways Gen Z are changing the game for brands

Just when you thought you’d got the needs of Millennials sussed, along comes a new demographic with a different set of values and behaviours. Say hello to Gen Z. Dubbed ‘mobile natives’ by Google, 13-17 year-olds excel at quickly sorting and assessing large amounts of information. They make decisions in a blink. And 80%* say hobbies and interests are as important as school. We’ve already briefly met and identified the characteristics of Gen Z. Now it’s time to work out how – and where – we talk to them. 

Here are 12 insights into what Generation Z as a whole likes, needs and can’t live without. 

Gen Z is the customer of the future. They don’t stand still – their likes, needs and behaviours are constantly changing. So Post Office needs to change and grow with them to stay relevant. Today, tomorrow and 50 years from now. Want to know more but don’t have much time to spare? Listen to Bitesize: Getting to know you for 2-minute insights into what makes Gen Z tick.  

Sources:
Adweek1
Wired2  
Mintel3 
Think with Google4